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Our Story

Founded in 1993 as a regional hub for the Gulf, Middle East and African countries, our company aimed in providing value-added consumer health care products in specialized categories within the retail and professional sector: pharmacies, hospitals, dental clinics, laboratories, physiotherapy and rehabilitation centers.


Providing Quality and State of the Art products for the people’s well-being will be always our challenge as an organization. 


The strong network of local and regional partners provide us a bigger challenge to grow further and exceed expectations.

We continuously seek to extend our distribution network in the ETMEA region.

Business Principles

Our company favors successful long-term business development with reliable and professional partners. We recognize that consumers place their trust in our brands and product lines. 


Emphasizing on attitude, behavior, responsibility, integrity and competence of our management and team members is a key definition to professionalism.

Tradition with Modernity

The demand for consumer health care products has experienced a boom in the past 50 years and is consistently rising. The majority of our brands portfolio are manufactured in Switzerland. Others are manufactured in France, Germany, and Turkey.


We are a modern company with a young management, unique history of our ancestors to learn from, and continue promoting growth through innovative and up to date formulas.

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